Founded by Peter Williams and Robert Shaw, Jack Wills have come a long way since their rural and humble beginnings in 1999. Originally the brand was created with university students in mind. The slogan “university outfitters,†was used to reflect the inspiration behind Jack Wills, which soon recruited a new creative director, Richard Nicoll, in 2014. Jack Wills watches are inspired by sports-orientated branding. Rugby, polo and rowing are just some of the popular university sports that inspire Jack Wills watches. From opening their first store 19 years ago, Jack Wills first began ironing their logo onto some products individually. It is only now that the brand is world renowned and successful, that they have extended their offering to Jack Wills watches. We can expect the signature pink and blue branding and a whole host of young-at-heart designs from the Jack Wills watch collection.
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